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WINNIE IS CURRENTLY:
DESIGNING AT CL–R COLLECTING GLOOMY BEARS SCROLLING THROUGH ARE.NA LISTENING TO BETCOVER!! REWATCHING PUELLA MADOKA MAGICA FIXATING ON PUDDING BINGING VIDEO ESSAYS ON THE BEAR BUYING EVANGELION ICHIBAN KUJIS EXPERIENCING JOY AND WHIMSY HANGING OUT AT KINOKUNIYA READING THE GUY SHE WAS INTERESTED IN WASN’T A GUY AT ALL LISTENING TO CLAIRO
hometurf
Addressing the declining population of Australia’s Northern Hopping Mice, hometurf spotlights the spread of invasive plants as a digital solution to restoring the delicate biodiversity of their habitats. As an app-based companion to existing governmental programs of community reporting and monitoring invasive flora, access is elevated by allows users to identify plants through the AR camera scan function. Targeting both local and interstate audiences, the app offers a general native flora field guide and provides the latest updates on the Hopping Mouse, shining a necessary light on the endangered species.
DATE:
2023
TOUCHPOINTS:
VISUAL IDENTITY / LOGO DESIGN / INTERACTIVE PROTOTYPING / AUGMENTED REALITY
visual practice map
To elucidate the practice I have cultivated over my degree, this calendar explores how my three areas of study (Graphics, Interaction & Media) inform how I operate as an emerging designer. To give materiality to my practice, my development, both current and enduring inspirations, areas for personal growth and my creative process are mapped out through the form of a calendar. Through this visualisation, I toy with the idea of linearity and incorporate my personal design influences of nostalgia, early web interfaces and Asian fashion magazines.
DATE:
2024
TOUCHPOINTS:
PRINT / PUBLICATION / ILLUSTRATION
in loving memory
On the internet, we live forever.
Tapping into speculative thinking, the facets in which people mourn loved ones will undergo vast transformations. As a two-pronged service, in loving memory offers careful management of our increasingly intricate online legacies by allowing users to omit what they don’t want to be remembered for, as a digital ‘will’. To commemorate those who have passed, a cyber garden of photos, messages and shared moments is cultivated through community-led AR.
Collaborating with two other student designers in conceptualisation, academic and user research, I developed the basic style guide and high-fidelity prototype.
DATE:
2023
TOUCHPOINTS:
USER TESTING / PROTOTYPING / AUGMENTED REALITY / INTERFACE DESIGN
unsw design society
As part of the founding team, I created the inaugural logo and identity, setting the visual precedent for years to come.
Weaving the work in progress mindset of the UNSW Design student into the organisation’s fabric, this central ethos is represented through the gridlines left on the main brandmark. With a minimalist primary palette of black and white, and logo flexibility for transformative use, creative freedom is prioritised to accommodate for the diverse design styles of incoming teams.
Here is a selection of collateral for the various events and promotional campaigns I oversaw / created.
DATE:
2021-22
TOUCHPOINTS:
VISUAL IDENTITY / SOCIAL STRATEGY / MERCHANDISING
letterboxd – reimagined
In redefining Letterboxd, a rising movie discussion and discovery platform, the transformed visual identity captures its disruptive spirit, breaking down the old guard of the film industry and critique, represented by a projection, camera frame and speech box.
DATE:
2021
TOUCHPOINTS:
REBRANDING / VISUAL IDENTITY / INTERFACE DESIGN / MERCHANDISING
mochi moon
Inspired by the Chinese saying 荷塘月色, the snowskin mooncake packaging celebrates the rich cultural history of the Mid-Autumn Festival through its illustrative elements and packaging nets, merging tradition and modernity by depicting the picturesque scene of the moonlight reflected upon a pond of lotus flowers.
DATE:
2021
TOUCHPOINTS:
VISUAL IDENTITY / PACKAGING / ILLUSTRATION
smash!
Working alongside other designers, illustrators, videographers and photographers, I’m part of the Creative Department for Australia’s biggest Japanese pop culture convention, fulfilling both digital and physical graphic deliveries to achieve brand cohesion.
DATE:
2023-24
TOUCHPOINTS:
CREATIVE STRATEGY / PRINT COLLATERAL / SIGNAGE / SOCIAL CONTENT
tucker barbecues
As support for the marketing team, I contributed to the monthly rotation of website banners and Google advertising graphics to enhance the online storefront and improve search engine rankings.
DATE:
2020-21
TOUCHPOINTS:
MARKETING / E-COMMERCE / SEARCH ENGINE OPTIMISATION
updated: 23 / 07 / 2024
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